Aloysius Butler & Clark is a marketing, branding and PR agency that supports JEVS Human Services’ Communications and Public Affairs Department in gaining visibility for our programs in the media. The company partnered with JEVS in raising scholarship funds for our clients by becoming an award sponsor for JEVS Strictly Business event this past November.
We sat down with Paul Pomeroy (far left, in photo), president at Aloysius Butler & Clark, which has offices in Philadelphia, Wilmington and Bloomsburg, Pa., to talk about their commitment to JEVS, as well as their focus on increasing its regional presence with a new brand and new leadership.
Q. Who is Aloysius Butler & Clark, formerly known as ab+c Creative Intelligence?
A. Aloysius Butler & Clark is one of the largest full-service agencies in the mid-Atlantic and one of Adweek’s 50 “Top Shops” in America. How do we do it? We’re obsessive about results. We combine research, creative and technology to move people. To make a purchase, take an action or change a behavior. It’s a process we call Creative Intelligence. It’s more than left-brain and right-brain thinking. It ensures that our work—will work. We think strategically. We work collaboratively. We use technology as a tool, not a crutch. And most importantly, we love what we do and the partners we work with.
Q. Tell us about the company’s new leadership and growth goals.
A. John Hawkins, one of the founders of AB&C, retired at the end of last year as our president and CEO. Following John’s retirement, the agency split his duties between two longtime leaders: Tom McGivney, as CEO, and me as president. In addition, Steve Merino was promoted to managing partner and chief creative officer, with Linda Shopa continuing her duties as managing partner and CFO.
Our growth goal is to be recognized as one of the Philadelphia region’s premier independent agencies. Our mission is to combine superior customer insight with forward-thinking, groundbreaking creativity and metrics-driven strategic executions.
Q. In November 2016, AB&C sponsored one of JEVS’ Strictly Business “Inspiration Awards.” Thank you! Why did you choose to sponsor this award?
A. AB&C chose to sponsor one of the Inspiration Awards because we were moved by the stories of the young men and women who overcame obstacles and achieved their dreams. The recipient of our Inspiration Award was Maurice Young, a remarkable young man who suffered a near-fatal head injury. Contrary to his doctor’s beliefs, Maurice survived the trauma against all odds—learning how to walk, talk and think for himself all over again. Following his recovery, Maurice went back to school to earn his Mental Health First Aid Certification and completed the Human Services diploma program at Orleans Technical College. Upon graduation, he was hired as a youth mentor—sharing his story with adolescents and their families struggling with mental health and physical well-being issues. Stories like these make us proud to support JEVS Human Services.
Q. How does AB&C align with JEVS’ mission of “making hope happen” and enhancing the quality of life for people in this region?
A. AB&C supports various causes and serves on advisory boards throughout the Delaware Valley. We also do pro bono work for nonprofit organizations, giving our employees the opportunity to get involved in the community.
Another facet of our agency that we’re proud of is our social and behavior change advertising campaigns. These campaigns cover everything from public health and disease prevention to smoking, gambling, drug addiction and unsafe driving. Our campaigns help people become aware of their problem behavior and encourage them to choose and maintain positive behavior, long-term. To date, AB&C has worked successfully with 82 clients on social and behavior change campaigns.